Undersökningens avsikt är att granska video-centric webbplatsers användning bland Karlstads universitets studenter, varför och hur studenter använder webbplatserna. Undersökningen är baserad på Uses and gratifications modellen..

Syftet med uppsatsen är att undersöka hur människor upplever att ständigt vara tillgänglig med sin mobiltelefon och/eller Internet. En kvalitativ metod med semistrukturerade intervjuer har använts, där tolv personer, sex gymnasieungdomar och sex vuxna personer, har intervjuats. Hälften av de intervjuade bor i södra Sverige, hälften i norra. För analysen har McQuails grupperingar inom Uses and gratifications-teorin använts, liksom cultural studies teorier. Resultatet visar att de intervjuade ser det både som en möjlighet och ett krav att vara tillgängliga och uppkopplade, att Internet och mobiltelefon verkar bidra till att arbete/skola och fritid flyter ihop samt att de äldre intervjuade i något högre grad än de yngre upplever negativa aspekter av att vara ständigt tillgänglig.

Researchers points out that social media has become a powerful venue to spread news, both for the news business and the users. Although the news diffusion has become a phenomenon to be reckoned with, we have found no research in Sweden about what motivate users of social media to share news.This thesis work therefore investigates news sharing on the social network Facebook by examining user motives in the light of the media theory Uses and gratifications. A web survey was conducted and distributed to students at a Swedish university. The result showed that expression was the strongest motive to share news on Facebook, and the item that was highly valued by the students was to give other valuable information. The result also showed that other motives for sharing news was socialization, information, status and entertainment. .

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

Purpose:The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication.Metohodology:A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.Theoretical perspective:The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation Uses and gratifications theory. For analysis diffusion of innovations theory is applied.Emperical findings:The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.Conclusion: The main factors affecting an adoption of social media is the organization?s open structure, the ability to see opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill.

The purpose of this essay is to understand and analyze why people read a local newspaper and which needs it can fulfill. The newspaper indistry is changing and so is the way we consume news. Today the readers are seen as an active group of people who choose the media, which fulfills their needs in the best possible way. This essay is based on a case study of the local newspaper Barometern. We used a qualitative research method and have done eight interviews.

This study focuses on the motives that recruiters can or may have within companies, organizations and authorities of using Facebook as a complement in the investigation of potential work-candidates. The study also explores the consequences that could occur regarding the boundaries of private and public spheres when recruiters are researching Facebook-pages of potential work-candidates.The results were collected by qualitative interviews with eight different recruiters from a wide range of businesses in Kalmar.By applying a framework of already identified Uses and gratifications, we discovered six different motives of why recuriters would use Facebook as a complement while recruiting work-candidates. The motives are; security, guidance and advice, convenience utility, surveillance, curiosity and economic motives. We also discovered that the following consequences of researching Facebook-pages of potential workcandidates are that candidates are restricted in the possibilities of acting private on their Facebook-pages and that candidates have zero control of their published materials since recruiters sets the limits of what can be thought of as private and as public..

Denna studie går ut på att undersöka vilka mediekanaler unga förstagångsväljare använde sigav för att få politisk information innan och under riksdagsvalet 2010. Syftet är också attundersöka hur traditionella massmedier, som tidigare varit den dominerande källan förpolitisk information, står sig i relation till sociala medier i den fragmenterade medievärld vilever i idag. Den teoretiska utgångspunkten är utifrån Uses and gratifications-teorin samttidigare forskning rörande förstagångsväljare och sociala medier. Metoddelen är kvantitativ iform av en frågeundersökning med gymnasieelever som läser sista året på gymnasiet.Datainsamlingen genomfördes i Sundsvall och Jönköping under december 2010. Resultatet visar att unga förstagångsväljare fortfarande anser att de traditionella medierna,främst TV, är de viktigaste för deras politiska information. Det framgår också i resultatet attdet politiska intresset hos unga ökar under valår.

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern Uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

Purpose/Aim: To investigate why people in the age group of 30-40 subscribe to the traditional morning newspaper even though they can get the same information at a much lower cost from for example TV, the internet or the free daily papers. The aim is to also look at possible future alternatives to the traditional morning newspaper.Material/Method: Focus group interviews were used to gather the empirical material. These consisted of a total number of twelve people, divided into three groups. The results from the focus group interviews were analysed with help from established uses & gratifications theories and two diffusion theories.Main results: This study shows that people read the traditional morning newspaper to get a good mixture of entertainment and local, national and global news. It is relaxing to read the newpaper on paper compared to reading it on the internet, mainly because you get a good overview which makes it a lot easier to find exactly want you want to read.

Bakgrund och syfte: Medieutbudets mångfacetterade skepnader är ett resultat av ett samhälle under utveckling och som ständigt tvingar nya innovationer och tillverkningar att ta form. Iphone är ett exempel på en ny innovation som har rusat i svensk försäljning både hos ungdomar och äldre. Den yngre generationen ser dagens mediala utbud som ett normalt inslag i livet medan äldre personer fått vänja sig vid dessa breda alternativ senare i livet. Denna skillnad på hur man vuxit upp med medier kan också komma att styra hur generationerna använder sin Iphone ifråga om hur ofta man utnyttjar dess funktioner eller vilken nytta den utgör för personen. Syftet med denna uppsats är att jämföra de två olika generationernas sätt att använda iPhone.Metod/Material: Metoden som använts för denna uppsats är en kvalitativ forskningsintervju med semistrukturerade/strukturerade intervjuer som verktyg.

Internet och sociala medier har radikalt förändrat förutsättningarna för hur människor konsumerar medier och kommunicerar med såväl varandra som företag och organisationer (Carlsson, 2011; Karlsson, 2013:265; Wadenström, 2001). Sociala mediers hastiga framväxt väcker frågor om hur och varför människor använder dessa. När företag inte längre kan skilja sig ur mängden med traditionell envägskommunikation (reklam) för att vinna konsumenternas uppmärksamhet satsar allt fler på att bygga goda, långsiktiga relationer. Sociala medier är i det avseendet ett kostnadseffektivt verktyg som nyttjas av allt fler i allt större utsträckning. Denna kvalitativa studie syftar till att undersöka vilka tillfredsställelser användare erhåller från Instagram samt vilka förståelser och kunskaper modeföretag har av desamma, och hur dessa faktorer samspelar och kommer till uttryck i egenskap symmetrisk kontra asymmetrisk kommunikation. Studien innehar en sociologisk ansats med avstamp i bl.a.

This surveys hypothesis is based on the notion that all citizens have the right to access information of the municipality they live in. The aim of the study is to examine how residents of Vilhelmina municipality take note of the current information, and also how they would proceed to access information in the future. In order to conceptualise the results these following theories were used: digital divide, digital immigrants, digital native, uses and gratification theory, social capital, communications strategies and two-way communication. The survey is conducted with four focus group interviews and one separate interview with a person working at the municipal office. The focus groups were divided into age categories in order to see the similarities and differences between the groups' media habits and preferences of future communications.

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern Uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.